ALT PRESS

LIVE WITH GIBSON

The Challenge

The Plan

The Success

To promote the upcoming AP awards in Ohio while also subtly advertising Gibson to a British audience

We had an acoustic session with a popular pop punk band. We also played games where the band discussed opinions on music news stories and current trends while the audience debated with them

  • THEIR FIRST VIDEO TO ACHIEVE A MAINLY BRITISH AUDIENCE

  • 28K ORGANIC VIEWS

  • DIRECT IMPACT ON WEBSITE TRAFFIC