WINGS FOR LIFE WORLD RUN
To cover the Wings For Life World Run on Instagram and Facebook.
Taking place across the globe with over 100,000 participants, we had to create unique multi-platform programming. Using access to 7 global reporters and live feeds.
We created a 5 hour live stream from their headquarters in Salzburg, Austria. We brought it to life using three specialist live presenters and celebrity experts.
We used native tools within Facebook/Instagram and tried and tested methods to maximise engagement and reach.
€3.5 MILLION RAISED FOR CHARITY
4.2 MILLION VIEWS
LIVE USER GENERATED CONTENT