WINGS FOR LIFE WORLD RUN

THE CHALLENGE

To cover the Wings For Life World Run on Instagram and Facebook.

 

Taking place across the globe with over 100,000 participants, we had to create unique multi-platform programming. Using access to 7 global reporters and live feeds.

THE PLAN

We created a 5 hour live stream from their headquarters in Salzburg, Austria. We brought it to life using three specialist live presenters and celebrity experts.

We used native tools within Facebook/Instagram and tried and tested methods to maximise engagement and reach.

THE SUCCESS

€3.5 MILLION RAISED FOR CHARITY

4.2 MILLION VIEWS

LIVE USER GENERATED CONTENT