BENEFIT

THE CHALLENGE

To help Benefit create an experiential event on social to launch their latest product The Brow Contour Pro

THE PLAN

Live from the Benefit News Room, the Benefit mural in Shoreditch London and the brow expert area. A Benefit team of experts, a presenter, two make up artists and a world-famous illustrator all collaborating to make 3 installments of consumer lead content.

 

Putting entertainment first as we cut live between all locations while the audience really engaged with the exciting launch of an innovative cosmetics product.

THE SUCCESS

MOST ENGAGED WITH VIDEO IN THE HISTORY OF THE BRAND

99% POSITIVE SENTIMENT