PRIMARK

THE CHALLENGE

To cut through the oversaturated landscape of fashion posts on social media and create a unique offering from Primark. Platforms targeted Facebook and Instagram.

 

THE PLAN

We created multiple live broadcasts native to their platform. We broadcast an entertainment show that helped the audience feel the brand were truly communicating with them. The regularity of the content was key to tapping into the latest algorithm.

THE SUCCESS

REACH 4,135,000+

VIEWS 818,825+

ENGAGEMENTS 45,150+