To create content that encouraged the UGG audience to engage with the brand and increase website traffic
We created crisp and artistic footage where viewers were shown a different UGG every sixty seconds, they were then asked to find the name and colour of the shoe on the UGG website and comment with their answer. The winner was announced live at the end of each minute in this unique live activation that immersed UGG’s key demographic in their new collection.
MOST ENGAGED WITH VIDEO IN THE HISTORY OF THE BRAND
99% POSITIVE SENTIMENT
DIRECT IMPACT ON WEBSITE TRAFFIC